Inspiration

Animal food is a fascinating industry that became more important in the 80s. The nutritious choices for our pets became subject to trends in the same fashion as the various human diet eras (gluten-free, bio-food, single origin, slow cooked nuggets,...). Yet, their flavour palette is completely different from ours, more based on aromas than salt, sweet, bitter, spicy components.

Food establishments often prohibits pets in their space, with arguments based on hygienic standards. It often makes it difficult for dog owners to find a public space to roam and rest with their pet. And if they are accepted, the food offer is often limited to scarce treats and water. The idea here was to reverse this hospitality hierarchy and to brings dogs to the foreground.  Twice the doggy café appeared in Rotterdam city in the Netherlands as a pop-up café for mainly dogs and their masters.